Formula E Expands Existing Partnership With CBS Sports, Strikes U.S. Streaming Rights Deal With Roku
Portfolio Pulse from Happy Mohamed
Formula E has announced new broadcast distribution partnerships in the U.S. with CBS Sports and Roku. CBS will air more live races than ever before, while Roku acquires its first-ever live sports rights package, becoming the streaming home of Formula E in the U.S. starting next season.
June 27, 2023 | 1:02 pm
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Roku acquires its first-ever live sports rights package, becoming the streaming home of Formula E in the U.S. starting next season.
This partnership marks Roku's entry into live sports streaming, which could attract more users to its platform and increase engagement. As the streaming home of Formula E, Roku will benefit from the growing interest in all-electric motorsport racing in the United States.
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