Meta Platforms Announced Earlier, Starting Soon, Small Businesses Using WhatsApp Business App Will Be Able To Create Ads That Click To WhatsApp Without Facebook Account; Small Businesses Will Get Option To Send Personalized Texts To Clients
Portfolio Pulse from Charles Gross
Meta Platforms announced that small businesses using the WhatsApp Business App will soon be able to create ads that click to WhatsApp without a Facebook account. They will also have the option to send personalized texts to clients.
June 27, 2023 | 10:49 am
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Meta Platforms' WhatsApp Business App will allow small businesses to create ads without a Facebook account and send personalized texts to clients.
This update to the WhatsApp Business App will likely increase the number of small businesses using the platform, potentially driving more ad revenue for Meta Platforms. The ability to create ads without a Facebook account removes a barrier for some businesses, making the platform more accessible and attractive.
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