Meta's WhatsApp Business Soars Past 200M Users, Boosts Ad and Payment Capabilities
Portfolio Pulse from Anusuya Lahiri
Meta Platforms' WhatsApp Business app has surpassed 200 million monthly active users, up from 50 million in 2020. The app now allows users to create 'click-to-WhatsApp' ads without a Facebook account and adds a paid feature for merchants to automate personalized customer messages. WhatsApp is also boosting its payments business to increase revenue generation.
June 27, 2023 | 12:19 pm
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Meta Platforms' WhatsApp Business app's growth and added features may boost revenue generation, potentially benefiting the company's stock.
The growth of WhatsApp Business app users and the addition of new features, such as 'click-to-WhatsApp' ads and automated personalized customer messages, may increase revenue generation for Meta Platforms. This could positively impact the company's stock price in the short term.
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