Gucci Owner Kering Buys Iconic Fragrance Brand Creed
Portfolio Pulse from Lekha Gupta
Kering SA has announced the acquisition of luxury fragrance brand Creed for an undisclosed cash amount. The acquisition will complement Kering Beauté's portfolio and support the creation of other fragrance franchises. The transaction is expected to close in H2 2023.
June 26, 2023 | 5:45 pm
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POSITIVE IMPACT
Kering SA's acquisition of Creed is expected to enhance Kering Beauté's portfolio and support future fragrance franchises.
The acquisition of Creed will complement Kering Beauté's portfolio and support the creation of other fragrance franchises. This is expected to have a positive impact on Kering SA's business and potentially its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Kering SA's acquisition of Creed is expected to enhance Kering Beauté's portfolio and support future fragrance franchises.
The acquisition of Creed will complement Kering Beauté's portfolio and support the creation of other fragrance franchises. This is expected to have a positive impact on Kering SA's business and potentially its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
BlackRock Long Term Private Capital Europe, which backed Creed, will be affected by the acquisition of Creed by Kering SA.
BlackRock Long Term Private Capital Europe backed Creed, which is being acquired by Kering SA. While the acquisition may have some impact on BlackRock's investment, it is not expected to have a significant short-term impact on BlackRock's stock price.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50