Omnicom Partners With AWS For Generative AI For Advertising Campaigns
Portfolio Pulse from Lekha Gupta
Omnicom Group has partnered with Amazon Web Services (AWS) to use generative AI for advertising campaigns. Omnicom will use AWS AI and machine learning services to accelerate advertising campaign development. The company also expanded partnerships with Adobe, Albertsons Companies, and Google Cloud.
June 22, 2023 | 4:47 pm
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Albertsons Companies partners with Omnicom Group to offer clients a holistic view of cross-channel video investment.
Albertsons' partnership with Omnicom Group will provide clients with valuable insights into cross-channel video investment, potentially attracting more clients and increasing revenue.
CONFIDENCE 90
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Adobe expands partnership with Omnicom Group to provide enterprise generative AI capabilities to shared clients.
Adobe's expanded partnership with Omnicom Group will provide shared clients with advanced AI capabilities, potentially increasing the value of Adobe's offerings.
CONFIDENCE 90
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Amazon Web Services partners with Omnicom Group to provide generative AI for advertising campaigns.
The partnership with Omnicom Group showcases AWS's AI and machine learning capabilities, potentially attracting more clients in the advertising industry.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Google Cloud collaborates with Omnicom Group for unique access to the Vertex AI platform.
Google Cloud's collaboration with Omnicom Group showcases the capabilities of the Vertex AI platform, potentially attracting more clients in the advertising industry.
CONFIDENCE 90
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Omnicom partners with AWS, Adobe, Albertsons, and Google Cloud to enhance advertising campaign development using generative AI.
Omnicom's partnerships with AWS, Adobe, Albertsons, and Google Cloud will provide access to advanced AI and machine learning technologies, accelerating advertising campaign development and potentially attracting more clients.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100