Omnicom Strengthens Partnership With Adobe To Bring Enterprise Generative AI Capabilities To Clients
Portfolio Pulse from Happy Mohamed
Omnicom Group (NYSE: OMC) strengthens its partnership with Adobe (NASDAQ: ADBE) to bring enterprise generative AI capabilities to clients. Omnicom becomes the first advertising holding company to join the Content Authenticity Initiative (CAI) and have access to Adobe Firefly models.
June 22, 2023 | 1:03 pm
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POSITIVE IMPACT
Adobe's partnership with Omnicom will expand the use of its generative AI offerings, Firefly and Sensei GenAI, potentially increasing the adoption of its Content Supply Chain solution.
Adobe's partnership with Omnicom will bring its generative AI offerings to more clients, potentially increasing the adoption of its Content Supply Chain solution and driving revenue growth.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Omnicom's strengthened partnership with Adobe will bring enterprise generative AI capabilities to clients, potentially increasing the company's value proposition.
Omnicom's access to Adobe Firefly models and joining the Content Authenticity Initiative will enable the company to create on-brand content for clients, increasing automation and potentially attracting more clients.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100