Swipe Right for Friendship! Bumble Tests Standalone App for Pal-Seekers
Portfolio Pulse from Anusuya Lahiri
Bumble Inc (NASDAQ:BMBL) is testing a separate BFF app for friend finding in select markets, with plans to release it in the U.S. in 2023. The app is currently being tested in the U.K., Australia, New Zealand, and select Asian markets. The BFF mode represents 15% of the main app's monthly active users.
June 22, 2023 | 12:49 pm
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Bumble is testing a separate BFF app for friend finding, with plans to release it in the U.S. in 2023. The app is being tested in select markets and represents 15% of the main app's monthly active users.
The introduction of a separate BFF app could potentially increase Bumble's user base and revenue, as it taps into the friend-finding market. This could have a positive impact on BMBL's stock price in the short term, especially as the stock is trading higher by 2.23% at $17.89 premarket.
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