FTC Cites Xbox's Exclusive Games As Strong Case Against Microsoft, Activision Blizzard Merger
Portfolio Pulse from Franca Quarneti
The FTC has submitted a document emphasizing Microsoft's post-acquisition conduct involving ZeniMax and Bethesda as evidence against its intended acquisition of Activision Blizzard. The filing points to Microsoft's willingness to make games Xbox exclusive as a key argument against the $68.7 billion acquisition.
June 21, 2023 | 9:28 pm
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NEGATIVE IMPACT
The FTC's filing against Microsoft's acquisition of Activision Blizzard may hinder the deal, potentially affecting Activision Blizzard's future prospects.
The FTC's filing emphasizes Microsoft's post-acquisition conduct involving ZeniMax and Bethesda as evidence against its intended acquisition of Activision Blizzard. This may hinder the deal, potentially affecting Activision Blizzard's future prospects and plans for the gaming industry.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
The FTC's filing against Microsoft's acquisition of Activision Blizzard may hinder the deal, potentially impacting Microsoft's growth strategy.
The FTC's filing emphasizes Microsoft's post-acquisition conduct involving ZeniMax and Bethesda as evidence against its intended acquisition of Activision Blizzard. This may hinder the deal, potentially impacting Microsoft's growth strategy and future plans for the gaming industry.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100