Nike, Fortnite Collaboration: Airphoria Bridges Physical And Digital Realms
Portfolio Pulse from Franca Quarneti
Nike and Fortnite, Epic Games' online battle royale, have launched a collaboration called Airphoria, merging the physical and digital worlds. The collaboration features Nike's Air Max line and includes exclusive in-game items. Nike has also released a limited Airphoria collection available for purchase on its website.
June 21, 2023 | 5:09 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Nike collaborates with Fortnite on Airphoria, featuring exclusive in-game items and a limited collection available for purchase on Nike's website.
The collaboration with Fortnite, a popular online game, is likely to boost Nike's brand visibility and sales of the limited Airphoria collection. The partnership also highlights Nike's efforts in gaming and virtual products, potentially attracting new customers and increasing revenue.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100