Barnes & Noble College Partners With Premier Wellness Brands And Products To Curate Collection Of Health And Wellness Solutions
Portfolio Pulse from Benzinga Newsdesk
Barnes & Noble College has launched Be Well. Be You.™, a collection of health and wellness solutions for college students. The initiative aims to address students' physical and mental wellbeing by offering easy access to wellness products in campus bookstores and online.
June 21, 2023 | 12:35 pm
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Barnes & Noble Education (BNED) has launched a new health and wellness initiative, Be Well. Be You.™, targeting college students and offering wellness products in campus bookstores and online.
The launch of Be Well. Be You.™ by Barnes & Noble College directly impacts BNED as it expands their product offerings and targets the growing health and wellness market. This initiative could potentially increase sales and customer engagement, leading to a positive short-term impact on BNED's stock price.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100