Apple Bites Into Trademark Battle ... Over The Humble Fruit Itself
Portfolio Pulse from Shanthi Rexaline
Apple Inc. is attempting to secure intellectual property rights over depictions of the apple fruit, potentially forcing the Fruit Union Suisse to relinquish its logo. Apple's intention goes beyond protecting its bitten apple logo, aiming to assert rights over the depiction of an apple as a fruit.

June 21, 2023 | 10:21 am
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Apple's pursuit of intellectual property rights over apple fruit depictions may raise questions about ownership boundaries and impact organizations like the Fruit Union Suisse.
Apple's attempt to secure intellectual property rights over apple fruit depictions is unlikely to have a direct short-term impact on its stock price. However, it raises questions about the boundaries of ownership and the potential impact on organizations like the Fruit Union Suisse. This may lead to discussions about corporate responsibility and legal implications, but it is not expected to significantly affect the company's financial performance in the short term.
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