YouTube Takes on TikTok in South Korea, Preps Up For Shopping Channel Debut Amid Competition
Portfolio Pulse from Anusuya Lahiri
YouTube, owned by Alphabet Inc, is set to launch its first official shopping channel for live commerce in South Korea on June 30. The 90-day project will initially provide a live-commerce platform to companies and livestream shopping content from around 30 brands. South Korea's live commerce market is expected to reach $7.7 billion in 2023, with Naver Corp holding a 60% market share.
June 21, 2023 | 1:14 pm
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NEGATIVE IMPACT
YouTube's entry into South Korea's live commerce market may pose a threat to Naver Corp's current 60% market share.
As YouTube enters the live commerce market in South Korea, it may capture a share of the growing market, which could pose a threat to Naver Corp's current 60% market share. This may negatively impact Naver Corp's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 75
POSITIVE IMPACT
YouTube's entry into South Korea's live commerce market with its first official shopping channel may provide a new revenue stream for Alphabet Inc.
As YouTube enters the live commerce market in South Korea, it has the potential to capture a share of the growing market, which is expected to reach $7.7 billion in 2023. This could provide a new revenue stream for Alphabet Inc, positively impacting its stock price in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Alphabet's YouTube launching its first official shopping channel in South Korea may provide a new revenue stream and help counter competition from platforms like TikTok.
YouTube's entry into the live commerce market in South Korea can help Alphabet diversify its revenue sources and counter competition from platforms like TikTok. This move may positively impact Alphabet's stock price in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100