Xbox Stays Clear Of VR: Is the Market Too Small To Gamble On?
Portfolio Pulse from Franca Quarneti
Matt Booty, head of Xbox Game Studios, expressed skepticism about the current viability of the VR and AR market, stating that Xbox is waiting for a substantial audience before investing in the technology. Microsoft, Xbox's owner, considers games successful only if they attract approximately 10 million players, a scale currently unrealistic for the VR/AR market.
June 20, 2023 | 9:23 pm
News sentiment analysis
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NEUTRAL IMPACT
Xbox's reluctance to invest in VR/AR technology may limit Microsoft's potential growth in this market, as it waits for a substantial audience.
As Xbox is owned by Microsoft, its reluctance to invest in VR/AR technology directly impacts Microsoft's potential growth in this market. However, since the company is waiting for a substantial audience, the short-term impact on the stock price is neutral.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 100
POSITIVE IMPACT
Apple's recent unveiling of its VR/AR headset, the Apple Vision Pro, may face less competition from Xbox, as the latter remains skeptical about the market's viability.
With Xbox's reluctance to invest in VR/AR technology, Apple's Vision Pro may face less competition in the market. This could potentially have a positive short-term impact on Apple's stock price.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50
POSITIVE IMPACT
Meta Platforms' Quest headsets may face less competition from Xbox, as the latter remains skeptical about the VR/AR market's viability.
Xbox's reluctance to invest in VR/AR technology may result in less competition for Meta Platforms' Quest headsets, potentially having a positive short-term impact on Meta's stock price.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50
POSITIVE IMPACT
Sony's PlayStation VR 2 may face less competition from Xbox, as the latter remains skeptical about the VR/AR market's viability.
As Xbox remains skeptical about the VR/AR market's viability, Sony's PlayStation VR 2 may face less competition, potentially having a positive short-term impact on Sony's stock price.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50