'Streaming Usage Rebounds In May, As Roku Channel Hits A Viewing Time Milestone' - The Streamable
Portfolio Pulse from Happy Mohamed
Streaming usage increased by 2.5% in May, with The Roku Channel accounting for 1.1% of total TV viewing, tying with Peacock. Nielsen data shows three free streaming services in the top 10, reinforcing the staying power of ad-supported streaming. Netflix and Prime Video saw the biggest gains in the premium subscription video category.
June 20, 2023 | 3:27 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
The Roku Channel reached 1.1% of total TV viewing in May, tying with Peacock and reinforcing the growth of ad-supported streaming. The service now has 71.6 million monthly active users.
The Roku Channel's growth in total TV viewing and its increasing number of monthly active users indicate a positive trend for the company. As ad-supported streaming continues to gain traction, Roku is well-positioned to benefit from this trend, which could lead to increased revenues and a positive impact on its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100