Why Innovative Eyewear Shares Are Moving Higher
Portfolio Pulse from Adam Eckert
Innovative Eyewear Inc (NASDAQ:LUCY) shares are trading higher after announcing a licensing agreement with Authentic Brands for Reebok smart eyewear. The first Reebok smart eyewear collection, powered by Lucyd, is expected to launch in early 2024.
June 20, 2023 | 1:56 pm
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Innovative Eyewear's stock is up after announcing a licensing agreement with Authentic Brands for Reebok smart eyewear, with the first collection expected to launch in 2024.
The licensing agreement with Authentic Brands for Reebok smart eyewear is a significant partnership for Innovative Eyewear, as it expands their product offerings and aligns with Reebok's strong brand presence in the athletic market. This news has a direct positive impact on LUCY's stock price in the short term.
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