IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (NASDAQ: IAS) has expanded its partnership with Meta and rolled out ad measurement tools for Facebook and Instagram Reels videos. IAS will provide viewability and invalid traffic measurement for Meta's Reels video feed inventory.
June 20, 2023 | 7:32 am
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POSITIVE IMPACT
IAS expands its partnership with Meta, providing ad measurement tools for Facebook and Instagram Reels videos, potentially increasing its revenue.
IAS's expanded partnership with Meta will allow it to provide ad measurement tools for Facebook and Instagram Reels videos. This could lead to increased demand for IAS's services and potentially higher revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Meta's partnership with IAS will provide advertisers with viewability and invalid traffic measurement for Facebook and Instagram Reels videos, potentially attracting more advertisers.
The partnership with IAS will provide Meta's advertisers with viewability and invalid traffic measurement for Facebook and Instagram Reels videos. This could make the platform more attractive to advertisers, potentially increasing ad revenue for Meta.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 100