DeSantis Blocks Ford, General Motors From DTC Sales In Florida, Tesla Is Okay Though
Portfolio Pulse from Chris Katje
Florida Governor Ron DeSantis signed House Bill 637, banning automakers from using direct-to-consumer (DTC) sales methods if they don't already have this process in place. The law benefits Tesla, Rivian, and Lucid Group, which can continue using DTC models, while traditional automakers like General Motors, Ford, and Toyota Motors may be negatively impacted.

June 16, 2023 | 8:30 pm
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NEGATIVE IMPACT
Ford may be negatively impacted by Florida's new law, which restricts the company from using direct-to-consumer sales methods.
The new law in Florida restricts Ford from using direct-to-consumer sales methods, which could put the company at a competitive disadvantage compared to companies like Tesla, Rivian, and Lucid Group that are allowed to use this model. This may lead to decreased sales and a negative impact on Ford's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
General Motors may be negatively impacted by Florida's new law, which restricts the company from using direct-to-consumer sales methods.
The new law in Florida restricts General Motors from using direct-to-consumer sales methods, which could put the company at a competitive disadvantage compared to companies like Tesla, Rivian, and Lucid Group that are allowed to use this model. This may lead to decreased sales and a negative impact on General Motors' stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Toyota Motors may be negatively impacted by Florida's new law, which restricts the company from using direct-to-consumer sales methods.
The new law in Florida restricts Toyota Motors from using direct-to-consumer sales methods, which could put the company at a competitive disadvantage compared to companies like Tesla, Rivian, and Lucid Group that are allowed to use this model. This may lead to decreased sales and a negative impact on Toyota Motors' stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Lucid Group may benefit from Florida's new law, which allows the company to continue using its direct-to-consumer sales model.
The new law in Florida allows Lucid Group to continue using its direct-to-consumer sales model, which could give it a competitive advantage over traditional automakers that are restricted from using this model. This may lead to increased sales and a positive impact on Lucid Group's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Rivian may benefit from Florida's new law, which allows the company to continue using its direct-to-consumer sales model.
The new law in Florida allows Rivian to continue using its direct-to-consumer sales model, which could give it a competitive advantage over traditional automakers that are restricted from using this model. This may lead to increased sales and a positive impact on Rivian's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Tesla may benefit from Florida's new law, which allows the company to continue using its direct-to-consumer sales model.
The new law in Florida allows Tesla to continue using its direct-to-consumer sales model, which could give it a competitive advantage over traditional automakers that are restricted from using this model. This may lead to increased sales and a positive impact on Tesla's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100