The Words Apple Never Utters During An Event: MKBHD Breaks It Down
Portfolio Pulse from Ananya Gairola
Tech YouTuber Marques Brownlee analyzed Apple's presentations and found that the company avoids certain words, such as 'virtual reality' and 'AI', to control the narrative and avoid comparisons. Apple prefers terms like 'machine learning' and 'augmented reality' to differentiate its products.
June 16, 2023 | 10:10 am
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NEUTRAL IMPACT
Apple's strategic avoidance of certain words in presentations helps control the narrative and avoid comparisons, potentially benefiting its reputation and product differentiation.
Apple's avoidance of certain words, such as 'virtual reality' and 'AI', helps the company control the narrative and avoid comparisons with competitors. This strategy may benefit Apple's reputation and product differentiation, but it is not clear how it will directly impact the stock price in the short term.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 80
NEUTRAL IMPACT
Apple's avoidance of certain words, such as 'AI', contrasts with Alphabet's open embrace of AI, potentially highlighting differences in marketing strategies.
Apple's avoidance of the term 'AI' contrasts with Alphabet's open embrace of the technology. This difference in marketing strategies may highlight the companies' distinct approaches to product positioning, but it is not clear how it will directly impact Alphabet's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 20
NEUTRAL IMPACT
Apple's avoidance of certain words, such as 'AI', contrasts with Alphabet's open embrace of AI, potentially highlighting differences in marketing strategies.
Apple's avoidance of the term 'AI' contrasts with Alphabet's open embrace of the technology. This difference in marketing strategies may highlight the companies' distinct approaches to product positioning, but it is not clear how it will directly impact Alphabet's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 20