The initiation of coverage by UBS analyst Mauricio Serna with a Neutral rating and a price target of $22 for Guess (NYSE:GES) is likely to have a neutral impact on the stock price in the short term. The Neutral rating suggests that the analyst does not expect significant upside or downside potential for the stock, and the price target is in line with the current market price. This news may not drive significant price action, but it does provide investors with an additional data point to consider when making investment decisions.