The news directly mentions Olo and the initiation of coverage by BTIG analyst Andrew Harte with a Neutral rating. This rating suggests that the analyst does not see a clear short-term price direction for the stock. The relevance is 100 as Olo is the main subject of the article. The importance is 70 as analyst ratings can influence investor sentiment. The confidence is 90 as the information is clear and comes from a reputable source.