Cathie Wood's Ark Invest Says Current AR/VR Tech Just Doesn't Cut It For Masses — Analyst Bets Apple Will Sell Less Than 1M Headsets In First Year
Portfolio Pulse from Ananya Gairola
ARK Invest analysts Nick Grous and Sam Korus believe that current AR/VR technology, including Apple's Vision Pro mixed reality headset and Meta's Quest lineup, is not ready for mass adoption. They predict Apple will sell less than 1 million headsets in the first year due to the high price point of $3,500.

June 16, 2023 | 2:57 am
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ARK Invest analysts predict Apple's Vision Pro mixed reality headset will sell less than 1 million units in its first year due to its high price point of $3,500.
The high price point of Apple's Vision Pro headset is expected to limit its sales, potentially impacting Apple's revenue from this product. The analysts' prediction of less than 1 million units sold in the first year indicates a lower-than-expected demand for the headset, which could negatively affect Apple's stock price in the short term.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
NEGATIVE IMPACT
ARK Invest analysts believe that current AR/VR technology, including Meta's Quest lineup, is not ready for mass adoption.
The analysts' opinion that current AR/VR technology, including Meta's Quest lineup, is not ready for mass adoption suggests that the market for these products may not grow as quickly as expected. This could negatively impact Meta's revenues and stock price in the short term.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80