Walmart Combined NBCUniversal's Premium Inventory With Targeting, OmniChannel, Closed-Loop Measurement Capabilities As Part Of Premium CTV Bundle; Expanding Roku Partnership To Include Their Premium Inventory Within CTV Offering Now Available On The DSP
Portfolio Pulse from Benzinga Newsdesk
Walmart has combined NBCUniversal's premium inventory with targeting, omnichannel, and closed-loop measurement capabilities as part of its premium CTV bundle. The company is also expanding its partnership with Roku to include their premium inventory within the CTV offering, now available on the DSP.
June 15, 2023 | 5:13 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Walmart's integration of NBCUniversal's premium inventory into its CTV bundle may increase exposure and revenue for NBCUniversal.
Walmart's integration of NBCUniversal's premium inventory into its CTV bundle will likely increase the exposure of NBCUniversal's content to a wider audience. This could lead to increased ad revenue for NBCUniversal, positively impacting CMCSA's stock in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Walmart's expanded partnership with Roku to include premium inventory within the CTV offering may boost Roku's revenue and user base.
Walmart's decision to expand its partnership with Roku and include their premium inventory within the CTV offering will likely lead to increased exposure for Roku's content and platform. This could result in higher ad revenue and an expanded user base for Roku, positively impacting ROKU's stock in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
Walmart's integration of NBCUniversal's premium inventory and expanded partnership with Roku may enhance its CTV bundle offering, potentially attracting more customers.
By integrating NBCUniversal's premium inventory and expanding its partnership with Roku, Walmart is enhancing its CTV bundle offering. This move may attract more customers to Walmart's platform, potentially increasing revenue and positively impacting WMT's stock in the short term.
CONFIDENCE 85
IMPORTANCE 65
RELEVANCE 100