Walmart Partnering With NBCUniversal To Test First-To-Market Offering; NBCUniversal's Live Sports Streaming Inventory Will Be Available Through Retail Media Network
Portfolio Pulse from Benzinga Newsdesk
Walmart is partnering with NBCUniversal to test a first-to-market offering, making NBCUniversal's live sports streaming inventory available through Walmart's retail media network.
June 15, 2023 | 5:12 pm
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POSITIVE IMPACT
NBCUniversal, owned by Comcast, partners with Walmart to test live sports streaming inventory through Walmart's retail media network.
The partnership with Walmart provides NBCUniversal with a new distribution channel for its live sports streaming inventory, potentially increasing viewership and revenue.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Walmart partners with NBCUniversal to test live sports streaming inventory through its retail media network.
The partnership with NBCUniversal allows Walmart to expand its retail media network offerings, potentially attracting more customers and increasing revenue.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
NEGATIVE IMPACT
Walmart's partnership with NBCUniversal for live sports streaming inventory may indirectly affect Roku's market share.
As Walmart partners with NBCUniversal to offer live sports streaming, it may attract customers away from Roku's platform, potentially impacting Roku's market share.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50