Netflix Could Finally Be Swinging For Sports Growth: A Look At It's First Live Event And What It Could Mean
Portfolio Pulse from Chris Katje
Netflix is reportedly preparing for its first live sports streaming event, featuring members from its Formula 1 and PGA Tour docuseries. The event follows years of rumors and Netflix's first-ever live comedy special. The streaming giant has previously bid on sports rights, including Formula One, tennis, and cycling events.
June 15, 2023 | 4:38 pm
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POSITIVE IMPACT
Netflix's first live sports streaming event could test the appetite for live sports events and promote its existing sports docuseries.
Netflix's entry into live sports streaming could attract new subscribers and increase engagement with its existing sports docuseries. This move could also demonstrate Netflix's capabilities in live sports to potential partners like the NBA.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
Apple has rights to some Major League Baseball games and will be the exclusive home of Major League Soccer matches in 2023.
Apple's existing sports rights deals are not directly impacted by Netflix's entry into live sports streaming. However, increased competition in the sports streaming market could affect future rights negotiations.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Amazon has the rights to 'Thursday Night Football' and is considering launching an ad-supported version of Prime Video.
Amazon's existing sports rights deals are not directly impacted by Netflix's entry into live sports streaming. However, increased competition in the sports streaming market could affect future rights negotiations.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Netflix bid for the rights to Formula One in the U.S. last year before losing out to Walt Disney Co.
Disney's existing sports rights deals are not directly impacted by Netflix's entry into live sports streaming. However, increased competition in the sports streaming market could affect future rights negotiations.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Netflix bid for the rights to Liberty Media Corp's Formula One in the U.S. last year.
Liberty Media's existing sports rights deals are not directly impacted by Netflix's entry into live sports streaming. However, increased competition in the sports streaming market could affect future rights negotiations.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Netflix bid for the rights to Liberty Media Corp's Formula One in the U.S. last year.
Liberty Media's existing sports rights deals are not directly impacted by Netflix's entry into live sports streaming. However, increased competition in the sports streaming market could affect future rights negotiations.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50