From 'Doggystyle' to Doggie Treats: Snoop Dogg Sniffs Out a New Partnership with Petco
Portfolio Pulse from Vandana Singh
Rapper Snoop Dogg has partnered with Petco Health and Wellness Company Inc (NASDAQ:WOOF) for an ad campaign featuring Petco Picks by Snoop, including toys, treats, and grooming supplies. Snoop's pet line, Snoop Doggie Doggs, will be available at Petco stores nationally in August. The campaign will run through the end of the year and include digital, social, and TV content.
June 15, 2023 | 1:26 pm
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Snoop Dogg's partnership with Petco for an ad campaign and the introduction of his pet line, Snoop Doggie Doggs, in stores may boost Petco's sales and brand visibility.
The partnership with Snoop Dogg, a well-known celebrity, can increase Petco's brand visibility and attract more customers. The introduction of Snoop Doggie Doggs in stores may also boost sales, as fans of the rapper may be interested in purchasing products from his pet line. The campaign's wide reach through digital, social, and TV content can further enhance Petco's market presence.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100