What's Apple's Next Big iPhone Camera Trick? Vision Pro May Offer A Clue
Portfolio Pulse from Rounak Jain
Apple Inc. has launched its first 3D camera, the Vision Pro, at the WWDC 2023 event, indicating a potential future direction for iPhone cameras. The technology could give a push to the virtual reality (VR) and augmented reality (AR) industries.

June 15, 2023 | 10:05 am
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NEGATIVE IMPACT
Apple's launch of the Vision Pro 3D camera could increase competition in the VR and AR industries, potentially affecting Meta Platforms Inc.'s Oculus.
Apple's entry into the VR and AR market with the Vision Pro 3D camera could increase competition in the industry. This may affect Meta Platforms Inc.'s Oculus, as Apple's strong brand presence and resources could challenge Oculus' market share. As a result, Meta's stock could see a negative short-term impact.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Apple's launch of the Vision Pro 3D camera could indicate a future direction for iPhone cameras and potentially boost the VR and AR industries.
Apple's launch of the Vision Pro 3D camera shows the company's commitment to VR and AR technologies. This could lead to future iPhones incorporating 3D cameras, which would drive demand for the technology and boost the VR and AR industries. As a result, Apple's stock could see a positive short-term impact.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100