Unilever Scoops Frozen Yogurt Brand Yasso For Undisclosed Sum
Portfolio Pulse from Shivani Kumaresan
Unilever has agreed to acquire Yasso Holdings, a premium frozen Greek yogurt brand in the US. The acquisition is in line with Unilever's premiumization strategy for its ice cream business group. The financial terms were not disclosed, and the transaction is expected to close in Q3 2023.
June 15, 2023 | 10:47 am
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Unilever's acquisition of Yasso Holdings expands its ice cream portfolio and aligns with its premiumization strategy. The deal is expected to close in Q3 2023.
The acquisition of Yasso Holdings is a strategic move for Unilever, as it expands its ice cream portfolio and aligns with its premiumization strategy. This could potentially boost Unilever's market share in the premium frozen snacks segment, leading to increased revenues and a positive impact on its stock price in the short term.
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