Bud Light Boycott Impact: King Of Beers Owner Dethroned As Top-Selling U.S. Beer Brand
Portfolio Pulse from Chris Katje
The Bud Light boycott, sparked by its collaboration with trans activist Dylan Mulvaney, has led to a significant decline in sales, causing the brand to lose its position as the top-selling beer in the US. Anheuser-Busch InBev (BUD) could face further pressure on its shares, while competitors Constellation Brands (STZ) and Molson Coors Beverage (TAP) may benefit.
June 14, 2023 | 11:20 pm
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POSITIVE IMPACT
Constellation Brands, owner of Modelo, may benefit from the Bud Light boycott as Modelo has now become the top-selling beer in the US, with an 8.4% market share.
As Bud Light's sales decline due to the boycott, Modelo, owned by Constellation Brands, has taken the position of the top-selling beer in the US. This could potentially benefit Constellation Brands as their product gains market share and prominence in the market.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Molson Coors Beverage, producer of Coors and Miller, may benefit from the Bud Light boycott as both brands have seen an uptick in their market share in the recent month.
With the decline in Bud Light sales due to the boycott, Coors and Miller, produced by Molson Coors Beverage, have seen an uptick in their market share. This could potentially benefit Molson Coors Beverage as their products gain market share and prominence in the market.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Anheuser-Busch InBev faces pressure on its shares due to the Bud Light boycott, which has led to a significant decline in sales and the brand losing its position as the top-selling beer in the US.
The Bud Light boycott has directly impacted the sales of the brand, causing it to lose its position as the top-selling beer in the US. This decline in sales could put further pressure on Anheuser-Busch InBev's shares, as the company's key product is facing a significant challenge.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100