Integral Ad Science Positioned For Upswing With TikTok, Twitter Partnerships: Analyst
Portfolio Pulse from Nabaparna Bhattacharya
Oppenheimer analyst Jason Helfstein reiterated an Outperform rating on Integral Ad Science Holding Corp. (NASDAQ:IAS) and raised the price target to $25 from $20. The analyst sees an upside in pricing due to the Total Media Quality tool and incremental measurement revenue from TikTok and Twitter partnerships. IAS is well positioned to capitalize on industry tailwinds and the shift towards CTV.
June 14, 2023 | 5:43 pm
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Oppenheimer analyst raises price target for Integral Ad Science to $25, citing upside from Total Media Quality tool and TikTok, Twitter partnerships. IAS is well positioned to capitalize on industry tailwinds and the shift towards CTV.
The raised price target and Outperform rating by Oppenheimer analyst Jason Helfstein indicate a positive outlook for IAS. The company's Total Media Quality tool and partnerships with TikTok and Twitter are expected to drive incremental revenue and capitalize on industry tailwinds. The shift towards CTV is also likely to benefit IAS, driving higher CPMs/pricing.
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