EU Antitrust Regulators Charge Alphabet's Google Of Abusive Practices In Its Digital Advertising Business; Said Only Mandatory Divestment Of Part Of Google's Adtech Services Would Address Competition Concerns
Portfolio Pulse from Charles Gross
EU antitrust regulators have charged Alphabet's Google with abusive practices in its digital advertising business, stating that only mandatory divestment of part of Google's adtech services would address competition concerns.
June 14, 2023 | 10:51 am
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NEUTRAL IMPACT
The Vanguard FTSE Europe ETF (VGK) may be indirectly affected by EU antitrust charges against Google, as regulatory actions could impact European markets and companies.
While the EU antitrust charges against Google are not directly related to the Vanguard FTSE Europe ETF (VGK), the regulatory actions could have an indirect impact on European markets and companies. However, the overall effect on VGK is likely to be limited in the short term.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 30
NEGATIVE IMPACT
Google faces EU antitrust charges for abusive practices in its digital advertising business, which may require mandatory divestment of part of its adtech services.
The EU antitrust charges against Google are directly related to its digital advertising business, which is a significant part of the company's revenue. Mandatory divestment of part of its adtech services could negatively impact Google's market share and revenue in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Alphabet's Google is charged by EU antitrust regulators for abusive practices in its digital advertising business, potentially leading to mandatory divestment of part of its adtech services.
As the parent company of Google, Alphabet will be directly impacted by the EU antitrust charges. Mandatory divestment of part of Google's adtech services could lead to a decrease in Alphabet's overall revenue and market share in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100