P&G Announced Earlier, An Exclusive Partnership With Lazada To Launch #HairDNA, A Personalized Haircare Microsite For Shoppers
Portfolio Pulse from Charles Gross
Procter & Gamble (NYSE:PG) has partnered with Lazada to launch #HairDNA, a personalized haircare microsite offering expert advice from leading brands to solve consumers' hair queries.
June 14, 2023 | 9:33 am
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P&G's exclusive partnership with Lazada for the launch of #HairDNA may boost its presence in the Southeast Asian market.
The partnership with Lazada, a pioneer e-commerce platform in Southeast Asia, will provide P&G with a strong platform to reach a wider audience. This may lead to increased sales and a stronger presence in the region, positively impacting P&G's stock price in the short term.
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