Apple VP Says 'Working With The EU' To Allow Sideloading Apps On iOS
Portfolio Pulse from Rounak Jain
Apple is working with the European Union to comply with its mandate to allow iPhone users to sideload apps from third-party sources. Apple's SVP of software engineering, Craig Federighi, suggested that the option will eventually be available as the EU mandates it.

June 14, 2023 | 8:58 am
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Apple is working with the EU to comply with its mandate to allow iPhone users to sideload apps from third-party sources, potentially impacting App Store revenue.
Apple is working with the EU to comply with its mandate to allow iPhone users to sideload apps from third-party sources. This could potentially impact Apple's App Store revenue, as it currently takes commissions of up to 30% on app sales. However, the timeline for this change is uncertain, and the impact on Apple's stock price in the short term is neutral.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
Apple's move to allow sideloading apps on iOS could bring it closer to Android's app ecosystem, where sideloading has always been possible.
Apple's move to allow sideloading apps on iOS could bring it closer to Android's app ecosystem, where sideloading has always been possible. This could potentially increase competition between the two platforms, but the impact on Google's stock price in the short term is neutral, as the timeline for this change is uncertain and the overall effect on Android's market share is unclear.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50