Mark Cuban Navigates The 'Woke' Whirlwind: Are Bud Light, Target Playing Their Cards Right?
Portfolio Pulse from Chris Katje
Mark Cuban believes that companies embracing 'woke' ideology, such as Anheuser-Busch InBev (NYSE:BUD) and Target Corporation (NYSE:TGT), are making a good business decision despite facing social media boycotts and dips in sales. Cuban called the dip in sales and share prices 'meaningless' and said that people want to do business with companies that care about their customers.

June 13, 2023 | 8:11 pm
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NEUTRAL IMPACT
Anheuser-Busch InBev's Bud Light sales have been impacted by boycotts, but Mark Cuban believes the dip in sales is 'meaningless' and that embracing 'woke' ideology is good for business.
Mark Cuban's comments suggest that the dip in sales for Bud Light due to embracing 'woke' ideology is not a significant concern for the company. While sales have been impacted, Cuban believes that people want to do business with companies that care about their customers, which could potentially offset the negative impact of the boycotts in the long run.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
NEUTRAL IMPACT
Target Corporation has faced social media boycotts and a drop in share price, but Mark Cuban believes that embracing 'woke' ideology is good for business and the dip in sales is 'meaningless'.
Mark Cuban's comments suggest that the dip in sales and share price for Target due to embracing 'woke' ideology is not a significant concern for the company. While the company has faced boycotts and a drop in share price, Cuban believes that people want to do business with companies that care about their customers, which could potentially offset the negative impact of the boycotts in the long run.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80