DoubleVerify Partners With TVision To Revolutionize CTV Attention Measurement
Portfolio Pulse from Lekha Gupta
DoubleVerify Holdings Inc (NYSE:DV) has partnered with TVision to expand attention measurement in Connected TV (CTV). The deal aims to boost performance measurement across CTV and deliver a vast and scalable attention offering in the market. The combined offering will be available for customers in a closed beta in H2 2023.
June 13, 2023 | 5:33 pm
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DoubleVerify partners with TVision to expand attention measurement in CTV, aiming to boost performance measurement and deliver a scalable offering.
The partnership with TVision will help DoubleVerify expand its attention measurement capabilities in the growing CTV market. This is expected to enhance the company's offerings and attract more clients, potentially leading to increased revenues and a positive impact on its stock price in the short term.
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