Urban Outfitters is directly mentioned in the article, and the news of Morgan Stanley's upgrade and price target increase is likely to have a positive short-term impact on the stock price. The upgrade from Equal-Weight to Overweight indicates a more bullish outlook on the stock, and the higher price target suggests that Morgan Stanley believes the stock has more room to grow. This news is important for investors as it reflects a change in the perception of the stock's potential by a major financial institution.