What's Going On With Google Parent Alphabet Stock Today
Portfolio Pulse from Vandana Singh
EU antitrust regulators are considering a breakup of Alphabet Inc's Google ad-tech business as part of a new antitrust complaint. This follows an investigation launched in 2021 and could result in Google divesting certain portions of its ad-tech business. Google's ad-tech business accounted for nearly 14% of the company's $54.5 billion in advertising revenue in Q1.

June 13, 2023 | 1:34 pm
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EU regulators are considering a breakup of Google's ad-tech business, which could lead to divestitures and impact Alphabet's stock price.
The potential breakup of Google's ad-tech business could lead to divestitures, which would impact Alphabet's revenue and stock price. The EU's investigation and possible antitrust case add uncertainty and risk for investors, which could negatively affect the stock price in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
The possible breakup of Google's ad-tech business due to EU antitrust complaint could lead to divestitures, impacting Alphabet's stock price.
The potential breakup of Google's ad-tech business could lead to divestitures, which would impact Alphabet's revenue and stock price. The EU's investigation and possible antitrust case add uncertainty and risk for investors, which could negatively affect the stock price in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100