Whose 'Vision Pro' Is It Anyway? Apple Hits A Trademark Barrier For AR/VR Headset In China
Portfolio Pulse from Ananya Gairola
Apple Inc. faces a trademark dispute in China over the name 'Vision Pro' for its mixed-reality headset, as Huawei Technologies holds exclusive rights to the name until 2031. This may require Apple to change the name or negotiate with Huawei for the Chinese market.
June 13, 2023 | 7:20 am
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Apple's mixed-reality headset 'Vision Pro' faces a trademark dispute in China with Huawei, potentially affecting the product's launch in the Chinese market.
Apple is facing a trademark dispute with Huawei over the name 'Vision Pro' for its mixed-reality headset in China. This may require Apple to change the name or negotiate with Huawei for the Chinese market. The impact on Apple's stock price is neutral in the short term, as the company has faced similar situations in the past and has managed to resolve them. However, the situation could affect the product's launch and performance in the Chinese market.
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