If You Invested $1,000 In Crocs Stock When It Launched Justin Bieber Shoes, Here's How Much You'd Have Today
Portfolio Pulse from Chris Katje
Crocs Inc (NASDAQ:CROX) collaborated with Justin Bieber in October 2020, launching a line of shoes that sold out quickly. A second collaboration in March 2021 also sold out in 90 minutes. Since the first collaboration, Crocs shares have increased by 135.3%, outperforming the S&P 500's return of 23.0% over the same period.
June 12, 2023 | 8:50 pm
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Crocs' collaboration with Justin Bieber has led to a 135.3% increase in share price since October 2020, outperforming the S&P 500's return of 23.0% over the same period.
The collaboration with Justin Bieber brought increased attention to the Crocs brand, leading to sold-out shoe releases and a significant increase in share price. The company's strategy of partnering with musicians and celebrities to create hype for limited edition drops has proven successful, as evidenced by the 135.3% return on investment since the first collaboration.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100