Lionel Messi Impact: Inter Miami Dominating Social Media, Jersey Sales, Tickets And More
Portfolio Pulse from Chris Katje
Soccer superstar Lionel Messi's move to Inter Miami is having a significant impact on the team and Major League Soccer (MLS), with increased social media following, merchandise sales, and ticket prices. Apple Inc and Adidas are also involved in the deal, offering revenue shares for new MLS Season Pass subscriptions and new shoes sold during the season, respectively.
June 12, 2023 | 7:05 pm
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Inter Miami's social media following on Meta Platforms-owned Instagram has grown significantly since Messi's move, making it the most-followed Miami sports team.
While the growth in Inter Miami's social media following on Instagram is notable, it is unlikely to have a significant short-term impact on Meta Platforms' stock, as the company's revenue is not directly tied to the number of followers on its platform.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 40
POSITIVE IMPACT
Apple Inc is offering a share of revenue for all new MLS Season Pass subscriptions sold as part of the deal to bring Messi to MLS.
Apple's involvement in the deal to bring Messi to MLS could lead to increased sales of MLS Season Pass subscriptions, which would benefit the company's revenue. The partnership with Messi is likely to attract more viewers and subscribers, leading to a positive short-term impact on Apple's stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
Adidas, which has deals with both MLS and Messi, is offering Messi a cut of revenue from new shoes sold during the MLS season.
Adidas' involvement in the Messi deal could lead to increased sales of shoes and other merchandise, benefiting the company's revenue. The partnership with Messi is likely to attract more customers and boost sales, leading to a positive short-term impact on Adidas' stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
MGO Global, which manages the online Messi store, could benefit from increased sales of Inter Miami and Messi merchandise.
The increased sales of Inter Miami and Messi merchandise could lead to higher revenues for MGO Global, which manages the online Messi store. This could have a positive short-term impact on the company's stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60