Scholastic Entertainment's expansion of its media licensing with new programs for Eva the Owlet, Stillwater, and Clifford the Big Red Dog, as well as actively seeking licensees in various categories for children aged 2 to 8, could lead to increased revenues for the parent company, Scholastic Corp. The company's continued investment in its IP and the multi-pronged potential of its entertainment properties in both the entertainment and merchandising markets could positively impact its stock price in the short term.