Disguise, The Leading Costume Division Of Toy And Consumer Products Manufacturer JAKKS Pacific, Signs Multi-Year Licensing Agreement For Horror Survival Game Poppy Playtime
Portfolio Pulse from Benzinga Newsdesk
Disguise, a division of JAKKS Pacific (NASDAQ:JAKK), has signed a multi-year licensing agreement with Mob Entertainment to design, develop, and manufacture costumes and accessories for the horror survival game Poppy Playtime, starting in fall 2023.
June 12, 2023 | 1:05 pm
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JAKKS Pacific's costume division, Disguise, has entered a multi-year licensing agreement with Mob Entertainment for Poppy Playtime costumes and accessories.
The multi-year licensing agreement between Disguise and Mob Entertainment for Poppy Playtime costumes and accessories is likely to have a positive short-term impact on JAKKS Pacific's stock price. The deal expands Disguise's product offerings in the popular episodic horror game genre, which has a massive worldwide following. This partnership could lead to increased sales and revenue for JAKKS Pacific, as Poppy Playtime has over 5 billion views on TikTok and over a billion views on YouTube, indicating a strong demand for related products.
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