Twitch's New Branding Policy: No Marijuana Promotion, But Alcohol Gets A Pass
Portfolio Pulse from Franca Quarneti
Twitch, owned by Amazon (NASDAQ:AMZN), has revised its branding policy, now prohibiting the promotion of marijuana businesses and products. The platform has retracted its ad guideline changes after facing criticism but maintains the ban on cannabis promotion. Twitch allows streamers to promote alcoholic beverages, labeling them as 'mature content'.
June 10, 2023 | 9:21 pm
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Twitch, owned by Amazon, has updated its branding policy to ban marijuana promotion, while allowing alcohol promotion. This may cause mixed reactions among users and advertisers.
The revised branding policy may cause mixed reactions among users and advertisers, as it bans marijuana promotion while allowing alcohol promotion. This could potentially impact Amazon's image and user engagement on Twitch. However, the overall impact on Amazon's stock price is expected to be neutral in the short term, as the company's core business remains unaffected.
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