The stock will likely trade lower on the ex-dividend date as it will reflect the dividend payout. This is a common occurrence for stocks when they go ex-dividend, as the stock price adjusts to account for the dividend payment. Investors who own the stock before the ex-dividend date will be eligible for the dividend, which may encourage some to buy the stock before the deadline, potentially increasing demand and price in the short term. However, the overall impact is expected to be negative as the stock price adjusts for the dividend payout.