Color Star Partners With Hua Yu Sheng Shi For New Entertainment & Sport IPs
Portfolio Pulse from Shivani Kumaresan
Color Star Technology's subsidiary, Color Metaverse, has entered into a strategic cooperation framework agreement with Hua Yu Sheng Shi Group to develop new entertainment and sports IPs. The partnership will involve co-organizing large-scale events, talent cultivation programs, variety shows, agency operations, and commercial rights management.

June 09, 2023 | 2:20 pm
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Color Star Technology partners with Hua Yu Sheng Shi Group to develop new entertainment and sports IPs, which may boost the company's revenue from live performances.
The partnership between Color Star Technology and Hua Yu Sheng Shi Group will involve co-organizing large-scale events, talent cultivation programs, variety shows, agency operations, and commercial rights management. This collaboration may lead to an increase in revenue from live performances, which is currently the company's biggest source of revenue. As a result, the stock price of Color Star Technology (ADD) is likely to go up in the short term.
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