Twitch Rethinks Ad Guidelines And Streamlining Monetization Opportunities Due To Streamer Backlash
Portfolio Pulse from Franca Quarneti
Amazon's Twitch has retracted its recent ad guideline changes after facing criticism from streamers. The changes imposed restrictions on how streamers could monetize their channels, including limiting logo sizes and prohibiting permanent sponsor displays. Twitch acknowledged the guidelines were detrimental to both streamers and the platform and has removed them.
June 08, 2023 | 4:48 pm
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Amazon's Twitch retracted its recent ad guideline changes after facing criticism from streamers. The changes limited monetization opportunities for streamers, but Twitch has now removed the guidelines.
The retraction of the ad guideline changes is a response to the backlash from streamers, which could have potentially led to a loss of users and revenue for Twitch. However, by swiftly addressing the issue and removing the guidelines, Twitch is likely to maintain its user base and revenue streams. As Twitch is a subsidiary of Amazon, the impact on Amazon's overall stock price is expected to be neutral in the short term.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 100