Apple Acquiring AR Company That Works On Mario Kart Rides, Has Links To Design Executive Jony Ive: Here Are The Details
Portfolio Pulse from Chris Katje
Apple Inc has acquired augmented reality headset company Mira, which has worked on Mario Kart rides at Nintendo World theme parks. The acquisition comes after Apple unveiled its mixed-reality headset, Apple Vision Pro, at the Worldwide Developer Conference.

June 07, 2023 | 8:34 pm
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POSITIVE IMPACT
Apple acquires Mira, an AR headset company with ties to former design executive Jony Ive. The acquisition follows the unveiling of Apple's mixed-reality headset, Apple Vision Pro.
Apple's acquisition of Mira is likely to have a positive short-term impact on its stock price. The acquisition strengthens Apple's position in the AR market and expands its product portfolio. Additionally, Mira's ties to former design executive Jony Ive could provide valuable insights and expertise for Apple.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Apple's acquisition of Mira, an AR headset company whose products are used at Comcast-owned Universal Studios' Nintendo World theme parks, may have indirect implications for Comcast.
While Apple's acquisition of Mira may not have a direct impact on Comcast's stock price, it could have indirect implications. Mira's headsets are used at Comcast-owned Universal Studios' Nintendo World theme parks. The acquisition could potentially lead to future collaborations or partnerships between Apple and Comcast, but the short-term impact on Comcast's stock price is likely to be neutral.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50