Amazon Plans Ad Tier For Prime Video Streaming Service; Amazon In Talks To Bring Ad-Supported Versions Of Max And Paramount+ To Prime Video Channels, Sources Say - WSJ
Portfolio Pulse from Happy Mohamed
Amazon is planning an ad tier for its Prime Video streaming service and is in talks to bring ad-supported versions of Max and Paramount+ to Prime Video Channels, according to the Wall Street Journal.
June 07, 2023 | 4:38 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Amazon's plan to introduce an ad tier for Prime Video and add ad-supported versions of Max and Paramount+ could attract more users and increase revenue.
The introduction of an ad tier for Prime Video and the addition of ad-supported versions of Max and Paramount+ could make the platform more attractive to users who prefer free or lower-cost streaming options. This could lead to an increase in user base and ad revenue for Amazon.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Amazon's talks to bring ad-supported versions of Paramount+ to Prime Video Channels could increase the platform's reach and user base.
If Amazon successfully adds an ad-supported version of Paramount+ to Prime Video Channels, it could increase the reach and user base of Paramount+. This could lead to higher ad revenue and potential subscription upgrades for Paramount+.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Amazon's talks to bring ad-supported versions of Max to Prime Video Channels could increase the platform's reach and user base.
If Amazon successfully adds an ad-supported version of Max to Prime Video Channels, it could increase the reach and user base of Max. This could lead to higher ad revenue and potential subscription upgrades for Max.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80