Electronic Arts Boosts Relationship With CONMEBOL For The Love Of Football
Portfolio Pulse from Lekha Gupta
Electronic Arts (EA) has renewed its multi-year partnership with CONMEBOL, the governing body of football in South America. EA SPORTS will remain CONMEBOL's exclusive Sports Video Gaming Partner and will also sponsor CONMEBOL Club competitions and support grassroots football initiatives.
June 07, 2023 | 4:40 pm
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Electronic Arts renews partnership with CONMEBOL, remaining as exclusive Sports Video Gaming Partner and sponsoring club competitions.
The renewed partnership with CONMEBOL strengthens EA's position in the sports video gaming market, particularly in South America. This deal will help EA maintain its exclusive rights to CONMEBOL content and expand its presence in the region, potentially leading to increased sales and positive impact on the stock price in the short term.
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