Starbucks India Overhaul: Eyes Cheaper Beverages, Smaller Town Expansion To Tap Price Sensitive Customers
Portfolio Pulse from Anusuya Lahiri
Starbucks plans to attract value-conscious customers in India by offering smaller, cheaper beverages and expanding into smaller towns. The company faces competition from local chains Third Wave and Blue Tokai, which have grown rapidly in recent years.

June 07, 2023 | 11:52 am
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Starbucks aims to attract more customers in India with smaller, cheaper beverages and expansion into smaller towns, facing competition from local chains Third Wave and Blue Tokai.
Starbucks' strategy to offer smaller, cheaper beverages and expand into smaller towns in India may help the company attract more customers in the price-sensitive market. However, the company faces competition from rapidly growing local chains like Third Wave and Blue Tokai, which could limit the potential impact on Starbucks' stock price in the short term.
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