Snapchat's My AI Fizzled Out, But Instagram's Betting on a Chatbot Charm Offensive
Portfolio Pulse from Anusuya Lahiri
Meta Platforms is testing a new AI chatbot feature on Instagram, enabling users to chat with an AI chatbot in their direct messages. The chatbot is similar to Snapchat's My AI, which failed to gain traction. Meta has also been incorporating generative AI technology into various features across its platforms, including ads.
June 07, 2023 | 11:36 am
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Snapchat's My AI, a similar feature to Instagram's new AI chatbot, failed to gain traction, which could indicate potential challenges for Meta Platforms.
Snapchat's My AI, a similar feature to Instagram's new AI chatbot, failed to gain traction. This could indicate potential challenges for Meta Platforms in implementing and gaining user adoption for their new AI chatbot feature on Instagram.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Meta Platforms is testing a new AI chatbot feature on Instagram, which could potentially increase user engagement and ad revenue.
The new AI chatbot feature on Instagram could potentially increase user engagement, as it allows users to chat with an AI chatbot in their direct messages. This could lead to more time spent on the platform and higher ad revenue for Meta Platforms.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100